“Fostering brand recognition through brand slogans”
Brand slogans play a crucial role in shaping consumer learning and recall, serving as powerful tools for brand communication and differentiation. A brand slogan is a concise and memorable phrase that encapsulates the essence...
Safeguarding democracy
Our country has been facing a perilous crossroads where the enemies of democracy have infiltrated the very institutions meant to safeguard it. These individuals, some openly clinging to ideologies hostile to pluralism, remain intent...
Importance of a foundation
When I see something crumbling—a house, a career, or a relationship—I often wonder what went wrong at the start. Everything, whether built with bricks or trust, stands or falls on its foundation. And yet,...
“The impact of celebrity endorsement on brand-building”
Celebrity endorsement is a powerful marketing strategy that has a significant impact on consumer perception of products. When a well-known personality or celebrity promotes a product or service, it can influence consumer attitudes, preferences,...