ORMOC CITY-The Net Zero Carbon Alliance (NZCA), the country’s largest private sector consortium eyeing for net-zero emissions, held its inaugural Net Zero 101 media training for journalists and corporate communicators on April 16 at its headquarters in Ortigas Center.
The gathering, hosted by First Gen-owned renewable energy leader and NZCA lead convenor Energy Development Corporation (EDC), recognizes the roles of the media in educating the community and stakeholders in fighting against the effects of climate change.
It was aimed to orient and capacitate the 26 media practitioners and 11 corporate communicators in amplifying the necessary information and eventually achieve the NZCA’s ambitious goal of Net-Zero Carbon by 2050.
“Media practitioners play a vital role in our net-zero mission by sustaining and strengthening awareness on global climate issues,” lawyer Allan V. Barcena, EDC assistant vice president and head of corporate support functions, and NZCA executive director, said.
“This training helps guide them in their duty to produce truthful and compelling content in an increasingly volatile media environment, and to develop more creative and impactful storytelling, especially on ESG considerations in today’s rapidly evolving business and policy landscape,” he added.
Frances Ariola, EDC’s head of the corporate communications department, discussed how companies can join the NSCA and contribute to its goal as the country’s largest organization of businesses advancing for the net zero transition.
She also said that the Philippines at present does not have a hard net zero target making its plans for the environment problem solutions very challenging.
Aside from that, it was noted that among the contributory causes of high carbon emissions are human activities. Therefore it is very imperative to target also in this program the people and foster a sustainable future.
The objective of NZCA is to establish strategic partnerships and inspire companies to pledge and swiftly implement measures to achieve carbon neutrality, ultimately progressing towards a net-zero carbon footprint.
Rooted in EDC’s mission, NZCA is dedicated to fostering cooperative alliances aimed at realizing a decarbonized and regenerative future.
(ELVIE ROMAN ROA)
