TACLOBAN CITY– Paytaca Inc., the pioneering financial technology application (FinTech App) from Eastern Visayas, has successfully introduced its bitcoin cash (BCH) wallet app in Cebu City.
“We aim to expand our marketplace and network of partner merchants in Cebu starting with this launch,” said Paytaca CEO Joemar Taganna.
Taganna highlighted that using BCH through the Paytaca app minimizes payment processing costs, allowing the company to offer an online marketplace with lower prices and fees compared to competitors.
“We extend these benefits to every city we enter, including Cebu. Our POS app facilitates rapid, nearly fee-free BCH payments for physical stores, helping merchants avoid the charges associated with credit cards and e-wallets,” Taganna told Leyte Samar Daily Express.
Paytaca’s Chief Marketing Officer, Aaron JP Almadro, expressed gratitude to attendees and Cebu partner merchants at the launch event held at Robinsons Galleria Cebu on July 7, 2024.
“It was both thrilling and nerve-wracking to launch in a new city like Cebu. Although we were unsure of what to expect, the Cebuano crowd was highly engaged and inquisitive,” said Almadro.
“We enjoyed introducing Paytaca to our new friends and look forward to contributing to a truly cashless, decentralized, and seamless payment system,” he added.
Paytaca is a mobile app designed to facilitate cashless payment transactions between users and merchants. It employs block chain technology to ensure a nearly tamper-proof record of transactions.
Paytaca’s Chief Finance Officer, Jomari Abellar, was impressed by the receptiveness of Cebuanos towards using cryptocurrency, particularly Bitcoin Cash, for everyday transactions.
“Even before our official launch in Cebu, we’ve on boarded several local merchants. I was especially pleased to see Cebuanos of all ages installing and using Paytaca at our vending machine,” he said.
Following launches in Tacloban, Ormoc, and Cebu, Paytaca plans to target markets in Metro Manila and internationally, with a focus on South America and Africa.
(RONALD O. REYES)
