MARIA JENILEEN CORDERO-ALANO

In today’s unpredictable world, the ability to lead through a crisis is a crucial skill for any leader. Whether facing a technological, financial, natural, or health crisis, effective leadership is essential for maintaining perspective, staying adaptable, and guiding individuals and organizations through turbulent times.

When confronted with a crisis, leaders must have the capacity to think and behave in ways that may feel unfamiliar. According to Gene Klann, author of “Crisis Leadership,” the primary goal during a crisis is to reduce loss and keep operations as normal as possible.

Most of us were caught by surprise about the magnitude of COVID-19. We all thought that it was just one of the viruses that would just vanish after a few weeks or months. We were immensely tested in terms of our faith in restoring the world. Have we triumphantly conquered our fears and challenges? Here are five key actions recommended for leading through a crisis:

Seek Credible Information

One of the first steps in crisis leadership is to seek credible and reliable information. Leaders must determine the most up-to-date information from trustworthy sources, avoiding social media and biased news organizations. Consulting experts for the latest advice is crucial for making informed decisions. One cannot decide unless one is fully equipped with the information about what the crisis is all about. Hence, a leader should know the right questions to ask to arrive at the best possible solution.

Use Appropriate Communication Channels

Transparency and effective communication are vital during a crisis. Leaders should disseminate essential information to the entire organization promptly. Face-to-face communication, whether in person or through virtual channels, is recommended to reduce emotional distress, diminish fear, and provide tactical guidance. Being able to talk to people, exchange ideas, and have a better understanding of the situation is essential. One cannot keep everything to himself when such challenges rock an organization. The leader would need the help of everyone in gathering all the details and allowing these people to throw in their suggestions so everyone can understand the different facets of the challenges being faced.

Explain Organizational Actions

During a crisis, time is of the essence, and leaders must act decisively. Communication about the steps being taken by the organization should be clear, truthful, and honest. It is essential to keep employees updated as the response evolves and to recognize that different individuals may have varying perspectives based on their roles. Allow the employees to be involved if this move can ease the problem in a shorter period.

Be Present, Visible, and Available

Accessible leadership is key during a crisis. Leaders should make themselves available for updates and questions. Regular communication from leaders who appear calm, concerned, and in control can instill confidence in employees and reassure them that the situation is being managed effectively. A leader is not expected to flee from any crisis that comes along the way. One should not only allow the employees to feel that the business is not just the main priority, but as well as ensuring that the jobs of each employee is secure. Worse comes to worst, a leader should be transparent with regards to what is truly happening for the employees to know what their next move would be.

Dedicate Resources for Future Crises

As a crisis transitions from its urgent phase, planning for future contingencies becomes crucial. Leaders should allocate resources for crisis planning and recovery, ensuring preparedness for similar emergencies in the future. Building relationships, fostering a culture of preparedness, and focusing on team-building exercises are essential components of crisis leadership.

Filipinos are known to be strong in terms of resilience. Even during a crisis, they still find a reason to stay positive. During the height of COVID-19, it did not stop our fellow Pinoys from making ends meet to sustain the needs of the family. In their small ways, they have trained themselves to become small business owners and some of whom have retained the businesses after the threat of COVID-19.

Maintaining Perspective and Emotional Balance

Leaders must also focus on maintaining their emotional balance and perspective during a crisis. Recognizing and managing emotions, showing respect, making connections, and maintaining a positive attitude are vital for effective crisis leadership.

Leading through a crisis requires strategic thinking, effective communication, emotional intelligence, and proactive decision-making. By following these key strategies and focusing on the well-being of individuals and organizations, leaders can navigate crises successfully and emerge stronger on the other side.

Effective crisis leadership involves clear communication, decisive decision-making, empathy, strategic planning, team collaboration, adaptability, resilience, learning, and self-care. Leaders should communicate openly, make swift decisions, show empathy, plan strategically, foster teamwork, stay flexible, learn from the crisis, and prioritize well-being. By maintaining transparency, supporting employees, and adapting to changing circumstances, leaders can navigate crises successfully. It is essential to prioritize mental health, encourage open dialogue, and lead by example in self-care practices. Through these strategies, leaders can guide their teams through crises with resilience and strength.
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