Partnering with lifestyle cable channel
TACLOBAN CITY– Northern Samar is setting its sights on the global tourism map as the province eyes a groundbreaking partnership with the Island Living Channel (ILC) to showcase its still largely but natural beauty and investment potential.
The initiative, driven by ILC chairman and CEO Radjie Caram Jr. and endorsed by Governor Edwin Ongchuan, seeks to harness the power of media to highlight the province’s natural wonders, rich culture, and untapped investment opportunities.
Gov.Ongchuan, who met the ILC official last Thursday, Dec.12, expressed excitement over the collaboration, describing it as a strategic step toward transforming Northern Samar into a top-tier destination.
“This partnership with ILC is a pivotal opportunity for Northern Samar to showcase our stunning natural landscapes, cultural richness, and welcoming communities,” Ongchuan said in a statement on Monday. Dec. 16.
“By promoting our province to a global audience, we aim to boost tourism, attract investors, and create sustainable opportunities for our people.”
Nestled in the heart of the Philippines, Northern Samar is a province brimming with pristine beaches, magnificent rock formations, vibrant marine biodiversity, and a community known for its resilience and hospitality.
Despite its natural treasures, Northern Samar remains relatively unexplored, making it a hidden gem for adventurers, nature lovers, and even investors.
Through its proposed collaboration with ILC, Northern Samar envisions unveiling its treasures to a global audience.
ILC, the largest lifestyle cable network in Southern Philippines, has been a pioneer in promoting Philippine destinations since 2006.
Broadcasting 24/7 in 75 major cities and towns—including airport and seaport terminals—ILC captivates travelers with immersive tourism content, positioning itself as a powerful platform for Northern Samar’s narrative.
The network’s impressive reach and award-winning programming are expected to spotlight Northern Samar’s tourism potential while attracting investors in sectors like agriculture, real estate, and eco-tourism.
By featuring the province on its platform, ILC will help Northern Samar present itself not only as a travel destination but also as a thriving economic hub.
Among the province’s standout features are its Biri Rock Formations, massive limestone sculptures shaped by nature’s elements located in Biri town, and the enchanting Pink Beach in San Vicente, a rare gem with pinkish sands derived from crushed red corals.
(JOEY A. GABIETA)
