Its ANTA’s largest in PH
TACLOBAN CITY – One of the world’s biggest sports apparel brands has opened its doors in this city, inaugurating its branch on Sunday, November 24.
ANTA, a Chinese sportswear giant and one of the biggest athletic shoe and apparel companies globally, unveiled its largest store in the Philippines at Robinsons Marasbaras District.
Spanning over 590 square meters, the superstore offers a diverse range of products, including sportswear, footwear, and apparel for everyday use, said Mikko Abello, ANTA’s head of marketing.
“It’s the biggest in the country—a superstore offering a wide array of apparel and shoes, not just for sports but for day-to-day activities,” Abello said.
He also said that aside from high quality, their items are ‘competitive enough.’
He expressed the brand’s excitement to finally operate in Tacloban City and the Eastern Visayas region, citing significant demand from the community.
“The opening day sale was remarkable. We’re thrilled with the warm reception from the locals, and the turnout has exceeded our expectations,” he added, without disclosing sales figures.
The Tacloban branch has also created 13 local jobs, providing employment opportunities for residents.
ANTA Philippines General Manager John Paul Paglinawan, in a statement, said the brand aims to become the preferred apparel provider in the region.
“This development aims to be the apparel difference-maker that Tacloban City and the surrounding areas have been longing for. At ANTA, we believe sports is for everyone, especially the youth, and we hope to support them in unlocking their true potential,” Paglinawan said.
Designed to meet customers’ everyday needs, the Tacloban Superstore will offer affordable, stylish, and versatile clothing to match the city’s growing lifestyle and sports culture.
Abello also highlighted the company’s commitment to engaging with the local community, particularly student-athletes.
ANTA’s Tacloban branch is its 56th in the Philippines, with most of its stores located in Metro Manila. The company’s main headquarters is in Jinjiang, Fujian Province, China.
(JOEY A. GABIETA/LIZBETH ANN A. ABELLA)
