The provincial local government unit (PLGU)–initiated rollout of P20-per-kilo rice in the three Samar provinces was successfully conducted in Samar, Northern Samar, and Eastern Samar on December 4, 8, and 15, respectively.
The “Benteng Bigas Meron Na” flagship food security initiative is fully aligned with President Ferdinand “Bongbong” Marcos Jr.’s (PBBM) efforts to make affordable rice accessible to economically vulnerable households, particularly during the holiday season.
Dubbed “Pamaskong Handog ng Pangulo,” the P20-per-kilo rice program is now accessible in the provinces of Samar and Leyte.
The Benteng Bigas Meron Na project can be availed through various modalities, including PLGU-led initiatives, partner agency initiatives, and the Kadiwa ng Pangulo, with the support of accredited farmers’ cooperatives and associations (FCAs) serving as partner market outlets.
The confirmation came from the Agribusiness and Marketing Assistance Division (AMAD) of the Department of Agriculture–Regional Field Office 8 (DA-RFO) during the final provincial launch held in Borongan City, Eastern Samar, on Monday, December 15, 2025.
In all rollout activities, 400 bags of locally sourced rice were distributed to 2,000 household beneficiaries, with each household entitled to purchase 10 kilograms of rice at the subsidized price of P20 per kilo.
OIC Regional Executive Director Rodel G. Macapanas of DA-RFO 8 dispatched the AMAD team to closely coordinate with concerned local government unit (LGU) partners and other agencies, including the Food Terminal Incorporated (FTI) and the National Food Authority (NFA), making the rollout possible within just a few days of intensive groundwork and preparation.
Although Director Macapanas and Eastern Samar Governor RV Evardone were not physically present during the provincial rollout in Borongan City due to pressing work-related commitments, the final leg of the launch in Eastern Samar was still a resounding success, marked by the massive turnout of enthusiastic buyers.
The activity was spearheaded by Provincial Agriculturist Virgilio Capon and his Office of the Provincial Agriculturist (OPA) staff, DTI Provincial Director Ruthelma G. Samonte, Ms. Bagas of the NFA, municipal agriculturists, PAFC Chair Mr. Regalado Opina, APCO Grace Palconit, Mr. Francis C. Rosaroso, along with other AMAD staff including Ms. Mercy Lasquite and Ms. Cherrymae Cabatingan. The event also featured the newly formed and well-applauded AMADoers Dance Troupe, led by Engr. Dominic Abalo.

Virginal conception
THIS is said of Mary, the mother of Christ and our Mother too. This was prophesied already of her in the Book of Isaiah 7,14: “Behold a virgin shall conceive, and bear a son, and his name shall be called Emmanuel.” And it was realized by that famous response of Mary to the Archangel Gabriel, despite the tremendous mystery involved: “Behold, the handmaid of the Lord, may it be done to me according to your word.” (Lk 1,38)
We need to understand that this part of the gospel should remind us that we too are meant to conceive the very Son of God who is the pattern of our humanity. With him, we actualize the will of God for us—that we be his image and likeness, children of his, sharers of his divine life and nature.
Christ did not become man only to save us from our sins. He came to make us one with us. He had to assume our human nature, emptying himself in the process, to be with us, to identify himself with us even to the extent of becoming like sin without committing sin. He did all this, of course, to save us. But what is even more important for us to realize is that he did all this so we can become like him, that he and us can really become one.
And for this to happen, what is needed on our part is to give everything to God through Christ in the Holy Spirit. This is how we too can conceive Christ in our life, becoming like him who wants to be born in us and to be one with us too.
We definitely need to learn how to give ourselves totally to God and to the others, since we cannot deny that we have a strong tendency to put some strings attached whenever we have to give something to the others.
We have to make an effort, always asking, of course, for the grace of God first of all, so that we can learn to assume this attitude with respect to our self-giving. In the end, this will make us to be like Christ who gave himself totally to us, including giving his life for our sins.
Let’s remember what he told his disciples once: “Freely you have received, freely you have to give.” (Mt 10,8) Gratuitousness should characterize our self-giving to God and to others, just as gratuitousness characterizes God’s love for us. Such gratuitousness will gain us much more than what we give away.
In this regard, we have to do some continuing battle against our unavoidable tendency to be calculating in our self-giving. Not only do we have to contend with our personal weaknesses in this regard. We also have to contend with a tremendous cultural environment, so prevalent these days, that not only is not conducive to this attitude of Christian generosity but is also hostile to it.
We constantly have to rectify our intentions when we have to give to others—be it things, a service, or matter of attention and affection. This is especially so when our giving is for God. Let’s never forget that God cannot be outdone in generosity.
We should always be encouraged to give ourselves to God and others gratuitously without strings attached, without conditions. Even if instead of being reciprocated properly and requited, our love is misunderstood and rejected by others, we just have to go on loving. The only reason for loving is because that is what true love is. It is this love that is the real essence of God, of whom we are his image and likeness.
This is how we can have Christ born in us through virginal conception.