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From ‘red’ zone to eco zone: Matuguinao rises as a tourism destination

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VAST IMPROVEMENT. Under Mayor Aran Boller’s watch, the town of Matuguinao, Samar was transformed from being a haven of insurgency to a fast emerging tourist destination in the province.(FILE PHOTO)
VAST IMPROVEMENT. Under Mayor Aran Boller’s watch, the town of Matuguinao, Samar was transformed from being a haven of insurgency to a fast emerging tourist destination in the province.(FILE PHOTO)

MATUGUINAO, Samar– From terrorism to tourism. This is how Mayor Aran Boller describes the transformation of this once-insurgency-ridden town into one of the emerging tourist destinations in Samar province.

Nestled in the heart of Samar Island, Matuguinao was once isolated, with most of its 20 barangays heavily affected by insurgency. For decades, the town was only accessible via a four- to six-hour motorboat ride, discouraging development and making it vulnerable to communist influence.

But with the completion of a road project funded by the Payapa at Masaganang Pamayanan (Pamana) program and Mayor Boller’s focused leadership on peace and development, the town has begun a remarkable turnaround.

“For people to believe that the municipality is already peaceful, we developed our cold spring into a resort that they may visit,” Mayor Boller said.

What started as a single attraction—Matugnaw Cold Spring—has now grown into two operating resorts, with a third one under development, including the Maslog Cold Spring. These natural attractions have become key to changing perceptions and reviving the local economy.

According to Tourism Officer Alexis Ogacho, 66,320 daytime visitors have been recorded since the spring resorts opened in 2021.

In 2024 alone, the town logged 15,084 tourist arrivals, placing Matuguinao 12th among the top 20 most visited tourism sites in the province that year.

This figure is expected to grow as the municipal government continues to develop other eco-tourism sites—caves, waterfalls, and hiking trails—and submits proposals to national agencies like the Tourism Infrastructure and Enterprise Zone Authority (TIEZA).

At present, only day tourism is allowed due to the lack of accommodation facilities, but Mayor Boller is encouraging residents with the means to invest in lodging services.

“Right now, there are houses that can be rented out for those who want to stay overnight. But probably by next year, we’ll already have proper accommodation facilities,” Boller said.
Despite the tourism gains, the mayor said his true goal is for Matuguinao to be declared insurgency-free, or under Stable Internal Peace and Security Condition (SIPSC) by the military.

Currently, only two to four barangays—mostly near the border with Northern Samar—remain affected. Mayor Boller revealed that only six active members of the New People’s Army (NPA) from the town remain, and they no longer operate locally.

The local government is pursuing localized peace initiatives by engaging families of active rebels to encourage surrender and reintegration.

“Although tourists are now coming, my greatest legacy will be seeing Matuguinao finally declared insurgency-free,” Mayor Boller said.

From a stronghold of conflict to a beacon of hope, Matuguinao is now charting a new course—one that leads to peace, progress, and prosperity through tourism.

(ROEL T. AMAZONA)

Frasco: Tourism infrastructure a tool for economic growth

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INOPACAN, Leyte– Department of Tourism (DOT) Secretary Christina Garcia-Frasco underscored the Marcos administration’s commitment to tourism as a tool for economic development during the groundbreaking ceremony of the first Tourist Rest Area (TRA) in this town, on Tuesday, June 17.

“This is why we need to construct proper tourism infrastructure—to uplift and enhance the tourist experience, provide them with convenience and safety, and encourage them to return,” Frasco said.

“Tourism for this administration is not simply for leisure. It should be an economic tool to drive community development and uplift the lives of our fellow Filipinos.”

The project in Inopacan is the first TRA in both Leyte province and the Eastern Visayas region. It is among the DOT’s priority initiatives and is funded by the Tourism Infrastructure and Enterprise Zone Authority (TIEZA) with a budget of P10 million.

Frasco was joined by Leyte 5th District Representative Carl Nicolas Cari, who thanked the DOT for granting his request to build the facility in Inopacan. He said the TRA responds to the growing demand for a comfortable waiting area among tourists heading to the Cuatro Islas, the town’s top island-hopping destination.

“With a TRA in Inopacan, we can expect more tourist arrivals, better economic activity, and more livelihood opportunities for our people,” said Rep. Cari.

He added that he also requested another TRA for Matalom, home of Canigao Island, another top destination in Leyte.

The Inopacan TRA will rise at the town’s reclamation area, located behind the municipal hall near the baywalk, food stalls, and a children’s park.

The site also serves as a jump-off point for Cuatro Islas, which comprises four islets—Mahaba, Digyo, and Apid (under Inopacan), and Himukilan (under neighboring Hindang town).

Cuatro Islas is also part of Eastern Visayas’ cruise tourism route.

The DOT earlier announced additional TRAs for Tacloban City and Guiuan, Eastern Samar. The Guiuan facility will be located on Calicoan Island, a known surfing destination. The Tacloban City government has yet to finalize its TRA site.

Once completed, the TRA will offer tourists clean and secure amenities, including restrooms, a lounge, charging stations, and a dining area, all free of charge. A pasalubong center will also be established to promote local products and culture, supporting micro, small, and medium enterprises (MSMEs) in Inopacan and nearby towns.

Among those present at the groundbreaking were DOT Regional Director Karina Rosa Tiopes, Undersecretary Ferdinand Jumapao, Assistant Secretary Christine Cari, TIEZA ACOO Jetro Nicolas Lozada, Director Glenn Ocampo, and Inopacan Mayor Alberto Rogelio Pua.

(ROEL T. AMAZONA)

ANTA Superstore in Tacloban gains ground, eyes expansion and school partnerships

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TACLOBAN CITY – The ANTA Superstore at Robinsons Place Tacloban is making waves in Eastern Visayas just months after its launch in November 2024, offering a wide range of affordable and stylish sportswear and lifestyle apparel.

The superstore is the first of its kind in the region and aims to be the go-to destination for athletes and casual wearers alike. Locals have responded positively to the store’s diverse offerings—from everyday essentials to exclusive collections by basketball stars Kyrie Irving and Klay Thompson.

“We grabbed the opportunity to open a superstore in Tacloban, and the response has exceeded expectations,” said JP Paglinawan, General Manager of ANTA Philippines. “We’re proud to be meeting the daily needs of customers in the region.”

Apart from selling apparel and footwear, the store is also set to partner with schools in the region to support student-athletes.

According to Mikko Abello, ANTA PH’s head of marketing, they are already scouting for schools to work with for the next academic year.

“We’re very enthusiastic about helping Tacloban-based schools with gear and opportunities for competition,” Abello shared.

Due to the strong reception in Tacloban, ANTA Philippines is now looking into opening more superstores in other parts of the country.

Paglinawan said the performance of the Tacloban branch has even surpassed similar outlets in Southeast Asia, including Malaysia.

The ANTA Superstore is located on Level 1 of Robinsons Place Tacloban, Marasbaras, and is open daily from 10 am to 9 pm.

(LIZBETH ANN A. ABELLA)

Northern Samar breaks ground with first LGU ‘green lane’ for investors

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TACLOBAN CITY – In a bold move to position itself as a business-friendly and investment-ready province, Northern Samar has institutionalized the country’s first green lane policy, streamlining business processes to attract strategic and sustainable investments.

Governor Edwin Ongchuan signed Ordinance No. 7, series of 2025, into law on June 13, during an investment forum held in celebration of the province’s 60th founding anniversary. The event was attended by investors and development partners.

“This is more than just an efficiency upgrade,” Ongchuan said. “It marks our shift to a governance model that champions responsiveness, accountability, and sustainability.”

The green lane policy, conceptualized by Ongchuan and implemented through the Provincial Economic Development and Investment Promotions Office headed by Jhon Allen Berbon, introduces a “single point of entry” system. This means all investment proposals will first be assessed at the provincial level before being coordinated with the relevant municipal governments—cutting red tape and expediting approvals.

Key features of the ordinance include simultaneous permit processing to replace sequential workflows; authority granted to the province to issue permits for strategic projects, especially in renewable energy; fiscal incentives such as exemptions from business taxes, real property taxes, and permit fees for up to five years;
Non-fiscal incentives include investor servicing assistance, marketing support, and aftercare programs.

The initiative has gained both national and international recognition.

President Ferdinand Marcos Jr. has cited the policy twice—as a benchmark for ease of doing business. It has also received praise from the World Bank and Asian Development Bank as a potential model for other LGUs and a foundation for future policy-based grants.

With this landmark policy, Northern Samar is rebranding itself—from a traditionally underserved area to a rising hub for sustainable investment in Eastern Visayas.

(JOEY A. GABIETA)

Eastern Visayas records first confirmed Mpox case in Southern Leyte

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5th District of Leyte Representative Carl Cari, and DOT Secretary Christina Garcia-Frasco, leads the gorund breaking of Inopacan’s soon to rise Tourisn Rest Area (TRA) with them are DOT Usec. Ferdinand Jumapao, Asec. Christine Cari, and Director Glenn Ocampo; TIEZA Assistant Chief Operating Officer Jetro Nicolas Lozada, DOT Region 8 Regional Director Karen Tiopes, CIPLS Superintendent Joanna Speeckaert, Provincial Tourism Consultant Frances Ann Petilla, and Inopacan Mayor Jojo Pua.
5th District of Leyte Representative Carl Cari, and DOT Secretary Christina Garcia-Frasco, leads the gorund breaking of Inopacan’s soon to rise Tourisn Rest Area (TRA) with them are DOT Usec. Ferdinand Jumapao, Asec. Christine Cari, and Director Glenn Ocampo; TIEZA Assistant Chief Operating Officer Jetro Nicolas Lozada, DOT Region 8 Regional Director Karen Tiopes, CIPLS Superintendent Joanna Speeckaert, Provincial Tourism Consultant Frances Ann Petilla, and Inopacan Mayor Jojo Pua.

TACLOBAN CITY – Eastern Visayas has confirmed its first case of Mpox (formerly monkeypox), with the patient identified as a 28-year-old resident of Sogod, Southern Leyte, according to local officials.

The confirmation was disclosed by Sogod Mayor Sheffered Tan during a meeting with health authorities on June 16, as shown in a video posted by Radyo Pilipinas-Sogod.

Mayor Tan said the Department of Health (DOH) Regional Office 8 informed him of the result, which was validated by the Research Institute for Tropical Medicine (RITM).

“The DOH regional office has informed us that we have one confirmed case of Mpox,” Tan said, assuring residents that a local task force has been activated to prevent any further transmission.

The patient, who had no recent travel history, began showing symptoms last month and is currently recovering. A 9-year-old household member also experienced symptoms such as skin lesions but was not tested and has since recovered.

Mayor Tan said Southern Leyte Governor Damian Mercado has been informed, and contact tracing efforts are underway.

The DOH regional office has yet to release an official statement on the confirmed case.
In a related development, a separate suspected Mpox case in Maasin City, also in Southern Leyte, tested negative, according to Maasin Mayor Nacional Mercado, who shared the result on June 12.

Mpox is a viral infection caused by the monkeypox virus, part of the same family of viruses that includes smallpox. While generally less severe, it can still cause significant symptoms such as fever, swollen lymph nodes, skin rashes, and fatigue. The disease spreads through close physical contact, respiratory droplets, and contaminated materials such as linens and clothing.

Local health authorities have urged the public to stay vigilant, observe hygiene, avoid close contact with symptomatic individuals, and seek medical consultation if symptoms appear.

(JOEY A. GABIETA)

Leyte breaks ground on first tourist rest area in Eastern Visayas

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TACLOBAN CITY – The Department of Tourism (DOT) officially broke ground on the first tourist rest area (TRA) in Eastern Visayas on Tuesday, June 17, marking a milestone in the region’s efforts to boost tourism infrastructure.

Located in Inopacan, Leyte, the facility is a joint initiative of the DOT, the Office of Congressman Carl Cari, and the Municipality of Inopacan. It is designed to provide travelers with a safe, clean, and convenient space to rest and refresh during their journey.

Once completed, the TRA will offer free shower rooms, restrooms, charging stations, and a Pasalubong Center. It will also serve as a waiting area for tourists heading to the nearby Cuatro Islas Protected Landscape and Seascape (CIPLS), one of the town’s top attractions.
Strategically positioned beside the baywalk, the TRA is expected to enhance the overall experience of both local and international tourists, while promoting Eastern Visayas as an emerging destination.

Rep. Cari thanked DOT Secretary Christina Garcia-Frasco and other key officials for supporting the project. “This initiative will provide travelers a more comfortable and memorable experience as they explore our region’s rich natural beauty,” he said.

(LIZBETH ANN A. ABELLA)

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