I have read about families spending fortunes on trips across Europe and Asia, only to sit years later in a quiet room where a loved one no longer remembers any of it because of Alzheimer’s disease. That contrast is jarring, almost cruel. It makes me question whether we have misunderstood what memories are worth in the first place.

I cannot ignore how modern travel has been sold to us like a cure for an invisible emptiness. Flights are booked, itineraries packed, cameras always ready—as if the act of going somewhere automatically guarantees a meaningful life. I have watched people chase destinations the way others chase promotions, ticking countries off a list with the same urgency. But the promise behind it all—that these moments will last forever—quietly collapses in the face of a disease that erases even the most vivid recollections.

The uncomfortable truth is that memory is not a vault; it is fragile, biological, and ultimately unreliable. No amount of spending can prevent it from decaying. When Alzheimer’s enters the picture, it does not politely skip over Paris sunsets or island-hopping adventures. It takes everything with equal indifference—names, faces, places, even the self that once experienced them. That reality strips travel of its supposed permanence and exposes how temporary those “once-in-a-lifetime” moments really are.

And yet, I do not think the issue is travel itself. I enjoy movement, new places, unfamiliar food, and the small thrill of being lost in a city that does not know me. The problem is the belief that these experiences are investments in memory, as if we are depositing joy into a secure account we can withdraw from later. Alzheimer’s disease reminds me that there is no such account. What we call “lasting memories” are, at best, fleeting arrangements of neurons that can vanish without warning.

There is also a quiet irony here: in trying so hard to preserve memories, we often fail to live them fully. I have seen travelers more concerned with getting the perfect photo than actually feeling the moment. Phones are raised before emotions can even register. It is as if the proof of experience matters more than the experience itself. But when memory fades, those photos become meaningless artifacts—images without context, smiles without recognition.

Still, I hesitate to dismiss everything as futile. Even if memories do not last, experiences shape us in ways that are not entirely dependent on recall. A person who has traveled, loved, and lived deeply may carry subtle changes—patience, openness, humor—that persist even when specific memories disappear. Alzheimer’s may erase details, but it does not always erase the emotional imprints left on others. Families remember. Friends remember. The world holds traces of who we were, even when we cannot.

This is where my thinking shifts. Perhaps the value of travel should not rest on what I will remember decades from now, but on what it does to me—and to others—right now. A shared meal, a conversation with a stranger, a quiet appreciation of a place: these do not need to be permanent to be meaningful. They exist fully in the moment, and maybe that is enough. Expecting permanence from something as delicate as memory feels like asking the sea to hold its shape.

I no longer see travel as a guarantee of lasting memories, but as a chance to live honestly while I still can. Spend, yes—but not in blind faith that the future will preserve everything. Spend in a way that values presence over proof, connection over collection. Because in the end, what may outlast memory is not the trip itself, but the way I chose to live while I was there.

LET’S hope that more and more of us get familiar with this freedom of spirit which is actually the true freedom meant for us. It’s not a freedom that is guided only by our own estimation that is steered only by our reason, by some social trends and ideologies, and much less by our animal instincts and urges.

To arrive at this knowledge about our true freedom which is the freedom of spirit, we need to ask ourselves the existential questions of where we came from, what the meaning and purpose of our life are, etc. For this, we just have to go from the natural and social sciences and to launch into the philosophical, metaphysical and theological.

This freedom of spirit is where we act in accord with God’s truth and goodness. It is exercised at the instance of the promptings of the Holy Spirit. Our freedom is not simply the power to act or not to act, and so to perform deliberate acts of our own. Our freedom attains its perfection when directed toward God, the sovereign Good, from whom we come and to whom we are destined to share in his very life and nature.

This is the freedom that was won for us by Christ who redeemed us from the bondage of sin. That is why St. Paul said: “For freedom Christ has set us free.” (Gal 5,1) And it is in Christ that we share in the truth that would set us free, as again articulated by St. Paul in his Second Letter to the Corinthians where he said: “Where the Spirit of the Lord is, there is freedom.” (3,17)

This is the kind of freedom that springs from an inner habit of virtue and not merely from some external command. This is when we do things under the guidance of the Holy Spirit and doing it willingly, with our whole heart.

This can only mean that our true freedom is the result of our docility to the promptings of the Holy Spirit, the promptings of the grace of God, making us free and effective collaborators in God’s continuing work of human redemption that would complete our creation by him. Our freedom is not meant only to achieve an earthly and temporal goal.
In other words, this freedom of spirit enables us to grow in docility to God’s grace, and to collaborate freely with God, serving others with love and building a society on the basis of truth, justice and charity. It also protects us from the slavery of sin, from worldly pressures and false liberties that lead to license.

We can have this freedom of spirit if we live by faith in God. It is made alive especially through the sacraments—Baptism, Penance and the Holy Eucharist. It is nurtured in prayer and the continuous growth of the virtues.

The role of prayer is crucial because that is where we can discern and embrace God’s will. St. Paul, in his Letter to the Romans, said in effect in this regard that we must pray to be able truly to know what God wants. (cfr. 8,27)

It’s clear that this freedom of spirit is a matter of being docile to the promptings of grace. It is what perfects our natural freedom, aligning it with the will and the ways of God. It’s important that we form our conscience according to the truths of our faith. For this, a lifelong formation of conscience is needed. Our freedom of conscience should be the freedom of spirit!

Education has always been regarded as the foundation of personal and societal growth. Yet, true education goes beyond the four walls of the classroom. It encompasses the holistic development of individuals—nurturing the mind, body, and spirit. In this context, sports play a crucial role, serving as a dynamic force that complements academic learning. The 2026 Local College Universities Athletic Association (LCUAA) meet in Ormoc provides a timely and powerful platform to highlight the indispensable role of sports in holistic education.

More than a couple of years back, Burauen Community College President Dr. Jett Quebec and Catbalogan City Community College President Dr.Nigel Cornejo together with this Public Servant had an AHA Moment. The College Presidents agreed to have a Friendly Games event like that of the Commonwealth Games and the State Colleges Universities Athletic Association Games. The idea was that it prods the Community Colleges to have an event that will showcase the Sports muscles of the Local Community College and gather moss of unity at the very least solidify the seemingly fragmented LUCs. It was about camaraderie and sports and also individual growth.

Beyond individual growth, sports foster social values that are essential in today’s interconnected world. Teamwork, collaboration, and empathy are cultivated through shared goals and collective effort. Leadership opportunities arise naturally in sports, allowing students to inspire and guide their peers. Moreover, sports instill values of fairness, respect, and integrity, which are cornerstones of responsible citizenship.

Academically, the benefits of sports are equally significant. Physical activity enhances concentration, memory, and cognitive performance, supporting students in their academic pursuits. The discipline required in athletics encourages time management, helping students balance their studies with extracurricular commitments. In this way, sports become a partner in academic success rather than a distraction.

After the soft yet historical hosting of the ALCU Friendship Games 2025, we are now facing a hyper competitive LCUAA 206 here in the city of beautiful people.

The LCUAA meet here now at Ormoc is not merely a competition; it is a celebration of holistic education. It showcases how athletics can shape well-rounded individuals who are prepared to contribute meaningfully to society. By framing the meet around the theme of sports as a pillar of holistic education, organizers can emphasize that true learning thrives not only in classrooms but also in the fields, courts.

From the mouth of Ormoc’s City Mayor Lucy Torres -Gomez, she said that it may be that the event entails cost but it ushers in happiness, teamwork resilience and promotes wellness.

Indeed, LCUAA 2026 had been just that and more!

Businesses play a significant role in shaping public policy and advocacy agendas. Their involvement stems from the understanding that government regulations, laws, and policies directly impact their operations, profitability, and long-term sustainability. Businesses implement numerous strategies to guarantee their perspectives resonate and their concerns are addressed throughout the policymaking journey.

Direct Lobbying

One of the most direct ways businesses influence public policy is through lobbying. Lobbying involves direct communication with government officials and policymakers to advocate for specific positions on pending legislation or regulations. Companies employ professional lobbyists or assign internal staff to engage with lawmakers, providing them with information, data, and arguments supporting their stance. Lobbying can take many forms, including meetings, written submissions, and participation in public hearings.

Trade Associations and Industry Groups

Businesses often collaborate through trade associations and industry groups to amplify their collective voice. These associations represent the interests of companies within a specific sector, allowing them to pool resources and expertise to advocate for common goals. Trade associations conduct research, develop policy positions, and engage in lobbying activities on behalf of their members. They also provide a platform for businesses to share best practices and coordinate their efforts to influence public opinion and policymaker decisions.

Political Action Committees (PACs) and Campaign Contributions

In many countries, businesses can contribute to political campaigns through Political Action Committees (PACs). PACs are organizations that raise and distribute money to political candidates who support business-friendly policies. While direct corporate contributions to political campaigns may be restricted, PACs allow businesses to indirectly support candidates who align with their interests. These contributions can help businesses gain access to policymakers and influence the political agenda.

Public Relations and Advocacy Advertising

Businesses also engage in public relations and advocacy advertising to shape public opinion and influence the policy debate. They use various media channels to communicate their positions on key issues, promote their contributions to society, and counter negative perceptions. Advocacy advertising allows companies to directly address the public, presenting their arguments and perspectives on policy matters. These campaigns aim to create a favorable environment for businesses and influence policymakers by demonstrating public support for their positions.

Funding Research and Think Tanks

Another way businesses shape public policy is by funding research and think tanks. They provide financial support to academic institutions and policy research organizations that conduct studies and develop policy recommendations. By funding research, businesses can influence the evidence base used by policymakers when making decisions. Think tanks often play a crucial role in shaping public discourse and providing policymakers with expert advice on various issues.

Grassroots Mobilization

Some businesses engage in grassroots mobilization to influence public policy by encouraging employees, customers, and other stakeholders to contact their elected officials and advocate for specific policy positions. This can involve organizing letter-writing campaigns, phone banks, and social media initiatives to generate public pressure on policymakers. Grassroots mobilization can be an effective way for businesses to demonstrate broad support for their policy goals and influence the decision-making process.

Shaping International Policy

Businesses also play a role in shaping international policy and trade agreements. Multinational corporations engage with international organizations, governments, and other stakeholders to advocate for policies that promote free trade, investment, and economic growth. They participate in international forums, provide input on trade negotiations, and work to ensure that international regulations align with their business interests.
Corporate Social Responsibility (CSR) Initiatives

Increasingly, businesses are using Corporate Social Responsibility (CSR) initiatives to enhance their reputation and influence public policy. By demonstrating a commitment to social and environmental issues, companies can build trust with stakeholders and strengthen their credibility with policymakers. CSR initiatives can also help businesses anticipate and adapt to changing societal expectations and regulatory requirements.

The Importance of Transparency and Ethical Conduct

While businesses have a legitimate right to participate in the policymaking process, it is essential that they do so transparently and ethically. Lobbying activities should be disclosed, and campaign contributions should be made in accordance with legal requirements. Businesses should avoid engaging in deceptive or misleading practices and should respect the integrity of the policymaking process.

Businesses employ a variety of strategies to shape public policy and advocacy agendas. From direct lobbying and campaign contributions to public relations and funding research, businesses seek to influence the decisions that impact their operations and long-term sustainability. While their involvement is a legitimate part of the democratic process, it is crucial that businesses act transparently, ethically, and in the best interests of society as a whole. By engaging in constructive dialogue and contributing to informed policymaking, businesses can play a positive role in shaping a more prosperous and sustainable future.
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If you have any questions or would like to share your thoughts on the column, feel free to send an email to jca.bblueprint@gmail.com. Looking forward to connecting with you!